Six things to check before you sign — from a brand consultant in Kerala who runs an agency, and would rather you hired well than hired us. Every few weeks a founder sends me a message that begins the same way. “We’re looking for a new agency. The last one didn’t work out.” I’ve stopped asking what went wrong, because the answer is almost always the same, and it’s almost never the thing they think it is. The design wasn’t bad. The team wasn’t lazy. The logo was, in most cases

Your agency, your digital team and your social handler are all doing their jobs. So why isn't the brand working? Count the people working on your brand right now. There is probably an agency that made the logo. A digital company running the ads. Someone handling social media, possibly a young person who joined last year. A printer who makes small decisions every time a file goes to press. And you, with a new idea most weeks. That is five people making brand decisions. Ask you